With this feature, you can automatically schedule reports, organize report dimensions, and choose how deep you want the analytics to go within campaign groups. For example, how does the CR compare to the click-through rate (CTR) for a certain ad group? This dashboard is a great way to compare metrics that are important to you. The next option is the charts dashboard, where you can view different targeting metrics, such as countries, device, date, and ad group, and visualize the performance data through bar graphs, charts, and trend lines. You can also drill down into the ad group or keyword level through the ad groups dashboard or keywords tab. You’ll see data like spend, installs, average cost per acquisition, impressions, and conversion rate. Here, you can see performance metrics across every campaign, as well as the daily budget and your campaign’s start and end dates. The first is through the campaigns dashboard. Once you start running your campaigns, there are three options for analyzing performance data on the Apple Search Ads platform.
CPT model – you only pay when a player taps on your ad.
#Unity game engine cost full#
#Unity game engine cost manual#
Apple Search Ads automatically optimizes your campaign, so there’s less manual control.The Advanced plan also offers more granular reporting on the keyword and ad group level, and shows more performance metrics such as CPT, conversion rate (CR), impression share, total taps, and rank. From the get-go, you’re picking keywords, defining ad groups, and updating visuals. If you’re at a studio that’s looking to scale with clear goals in mind, then this is the option for you. The maximum budget allowed within this model is $10,000 USD per app, per month.Īpple Search Ads Advanced, on the other hand, gives you full control over your campaigns. Are you an indie developer with limited time, expertise, and budget? Apple Search Ads Basic is recommended for any studio that’s just starting to test things out and wants to get a taste for how Apple Search Ads works. The Basic plan shows Total Spend, Total Installs, Average CPI, and Max CPI. Same goes for targeting: The Apple Search Ads Basic algorithm automatically chooses the audiences for your campaign, and targets may vary from your CPI goals. For example, even though these keywords may increase installs, you would have less control over downstream return on advertising spend (ROAS). Apple Search Ads Basic may pick keywords that drive installs but don’t hit other performance goals specific to what you’re looking for in your campaign. Even though you have less work to do, you also have less control over your campaigns. In this campaign, the Apple Search Ads AI does the work for you, such as choosing your keywords and targeting your ad groups – so, it’s hands-off but potentially less scalable.
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